Detail
Mountain State.

Building Players. Building People.

We Don't Just Build Players—
We Build People.

At DETAIL Mountain State, we believe sports are more than a game — it's a vehicle to develop confidence, leadership, and life skills that last long after the final buzzer. We've created a family-first environment where athletes are developed holistically.

By Any Means.

/baɪ ɛni/ /miːnz/ (n.)

Eradicating any & all barriers en route to capturing a potent vision.

Ready to grow your game by any means?

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Our Story

By Any Means

By Any Means isn't just a name. It's our standard.

Every workout, every video, every event is built around our mission: helping basketball players and coaches push past limits, master their craft, and gain the confidence to thrive on and off the court, by any means necessary.

Since 2016, we've challenged the cookie-cutter model of basketball training. No mindless drills. No one-size-fits-all routines. Instead, we create environments where creativity and grit collide, where players experiment, adapt, and discover their own unique path to greatness.

Founded by Coleman Ayers, By Any Means Basketball is more than a training company. It's a global movement. Through innovative development, cultural exchange, and powerful storytelling, we connect hoopers across the world from Miami to Melbourne, from Paris to Seoul. Our reach spans gyms, outdoor courts, and social media platforms, impacting athletes everywhere the game is played.

We believe every player carries untapped potential on and off the floor, and our purpose is to unlock it, remove barriers, and inspire the next generation of hoopers worldwide.

By Any Means Basketball serves as the umbrella brand behind it all — the overarching identity connecting our global community, content, and mission. Operating under that umbrella, Detail Mountain State is our dedicated training brand based in West Virginia, where players receive focused, hands-on player development built on the same BAM philosophy. Same standard. Local roots.

Our Mission

We help athletes become the most confident, capable, and resilient version of themselves — on and off the court. That means training the whole person:

Mentally — through mindset work and adversity training

Physically — with performance-based development

Emotionally — by creating a supportive, empowering environment

We guarantee real improvement in skills, mindset, and playmaking ability. That's our promise.

Developing confidence under pressure

Building high-IQ decision makers

Creating responsible, respectful leaders

Teaching players how to handle adversity

Fostering a love for the process — not just results

Core Values

Belief Love Resiliency Camaraderie Leadership

Coleman Ayers
on Instagram

From NBA training sessions to international courts — follow Coleman's journey and see the BAM standard in action. Every rep, every reel, every city.

Coleman Ayers | By Any Means

Coach

let's change how you see basketball...

📍 miami

🌎 building & bridging global hoops

🔬 @byanymeanscoaches

🏠 @adaptacademyhoops

🧪 youth-NBA

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Lead Trainer

Brantley Osborne

While breaking numerous records while at Shepherd University, Osborne led the nation in 3-point percentage as a freshman. He was named to the All-Conference list multiple times and was All-Region his senior year on top of being named a three-time team captain.

Following graduation, Brantley went on to play overseas, spending his last two seasons in Spain. Following his pro career, he returned home and took a coaching position at his alma mater (Shepherd University) for the 2017-18 season. Following his college coaching stint, he worked with multiple high schools in the area — all while developing and training local players year round.

He is now the owner/lead trainer at DETAIL Shepherdstown & By Any Means Mountain State.